:root{
  --fuchsia:#E52686;
  --fuchsia-deep:#B81E6B;
  --powder:#E9CBD8;
  --paper:#F0EDE6;
  --clay:#8A6072;
  --plum:#2B0619;
  --heart-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M12 21s-8.5-5.5-8.5-11A5 5 0 0 1 12 7a5 5 0 0 1 8.5 3c0 5.5-8.5 11-8.5 11z'/%3E%3C/svg%3E");
  --display:'Jost',sans-serif;
  --body:'Manrope',sans-serif;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:var(--body);background:var(--paper);color:var(--plum);line-height:1.6;font-size:16px;position:relative}
body::after{content:'';position:fixed;inset:0;pointer-events:none;opacity:.05;z-index:999;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)'/%3E%3C/svg%3E")}
h1,h2,h3,h4{font-family:var(--display);font-weight:600;line-height:1.1;letter-spacing:-0.01em}
h1{font-size:clamp(2.5rem,6.6vw,5rem);text-transform:lowercase}
h2{font-size:clamp(2rem,4.5vw,3.4rem);text-transform:lowercase;margin-bottom:.5em}
h3{font-size:1.3rem;margin-bottom:.4em;text-transform:lowercase}
.eyebrow{font-family:var(--display);font-weight:500;text-transform:uppercase;letter-spacing:.28em;font-size:.72rem;display:inline-flex;align-items:center;gap:.6em;margin-bottom:1.2rem}
.eyebrow::before{content:'';width:2rem;height:2px;background:currentColor;display:inline-block}
section{padding:5.5rem 6vw}
.wrap{max-width:1100px;margin:0 auto}
p.lead{font-size:1.15rem;max-width:56ch}
.muted{opacity:.72}
/* речення з нового рядка лише на мобайлі */
.mob-line{display:inline}
.section-dark{background:var(--plum);color:var(--paper)}
.section-powder{background:var(--powder)}

/* векторне сердечко замість символу ♥ — на iOS системний гліф підмінюється емодзі */
.hrt{display:inline-block;width:.78em;height:.78em;vertical-align:-.03em;background-color:currentColor;-webkit-mask:var(--heart-mask) center/contain no-repeat;mask:var(--heart-mask) center/contain no-repeat}
.hrt--accent{background-color:var(--fuchsia)}

/* ---------- кнопки ---------- */
.btn{font-family:var(--display);font-weight:600;text-transform:lowercase;font-size:1.05rem;border:none;border-radius:999px;padding:.85em 2em;cursor:pointer;transition:background .2s,color .2s;display:inline-flex;align-items:center;gap:.5em;text-decoration:none}
.btn:focus-visible{outline:3px solid var(--clay);outline-offset:3px}
.btn-primary{background:var(--fuchsia);color:var(--paper)}
.btn-primary:hover{background:var(--fuchsia-deep)}
.btn-secondary{background:transparent;color:var(--fuchsia-deep);box-shadow:inset 0 0 0 2px var(--fuchsia-deep)}
.btn-secondary:hover{background:var(--fuchsia-deep);color:var(--paper)}
.section-dark .btn-secondary{color:var(--powder);box-shadow:inset 0 0 0 2px var(--powder)}
.section-dark .btn-secondary:hover{background:var(--powder);color:var(--plum)}

.announce{background:var(--plum);color:var(--powder);padding:3.2rem 6vw}
.announce p{font-family:var(--display);font-weight:500;text-transform:lowercase;font-size:clamp(1.35rem,2.8vw,1.9rem);line-height:1.4;max-width:42ch}
.announce b{color:var(--fuchsia);font-weight:600}

/* ---------- шапка ---------- */
.topbar{position:sticky;top:0;z-index:50;background:var(--paper);border-bottom:1px solid rgba(43,6,25,.1);display:flex;align-items:center;justify-content:space-between;padding:.8rem 6vw;gap:1rem}
.topbar .logo{font-family:var(--display);font-weight:600;font-size:1.4rem;text-transform:lowercase;color:var(--fuchsia-deep);text-decoration:none;line-height:1}
.topbar .btn{font-size:.92rem;padding:.6em 1.5em}
.topbar-actions{display:flex;gap:.6rem;flex-wrap:wrap}

/* ---------- hero ---------- */
.hero{background:var(--powder);color:var(--plum);min-height:92vh;display:flex;flex-direction:column;justify-content:center;position:relative;overflow:hidden;padding:0 6vw 3.5rem}
.hero .echo{position:relative;display:inline-block;color:var(--fuchsia-deep);white-space:nowrap;z-index:0}
.hero .echo .ghost{position:absolute;left:.08em;top:.1em;color:transparent;-webkit-text-stroke:1.5px rgba(184,30,107,.3);user-select:none;pointer-events:none;z-index:-1;white-space:nowrap}
.hero h1 .first{color:var(--plum)}
.hero h1 .nb{white-space:nowrap}
.hero p.lead{position:relative;z-index:1;max-width:56ch;margin-top:1.6rem;font-size:1.12rem;color:rgba(43,6,25,.85)}
.hero .cta-row{display:flex;flex-wrap:wrap;gap:1rem;margin-top:2.2rem;align-items:center}

/* ---------- картки ---------- */
.comp-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:1.5rem;margin-top:2.5rem}
.comp{background:var(--paper);border:1px solid rgba(43,6,25,.12);border-radius:20px;padding:2rem}
.comp h3{color:var(--fuchsia-deep)}
.section-dark .comp{background:rgba(240,237,230,.06);border-color:rgba(240,237,230,.16);color:var(--paper)}
.section-dark .comp h3{color:var(--powder)}
.section-dark .comp p{opacity:.82}

/* список із сердечками */
.hlist{list-style:none;margin-top:2rem;max-width:64ch}
.hlist li{padding:.8em 0;border-bottom:1px solid rgba(43,6,25,.12);font-size:1rem}
.hlist li:last-child{border:none}
.hlist li::before{content:'';display:inline-block;width:.72em;height:.72em;margin-right:.8em;background-color:var(--fuchsia);-webkit-mask:var(--heart-mask) center/contain no-repeat;mask:var(--heart-mask) center/contain no-repeat}
.hlist b{font-family:var(--display);font-weight:600;text-transform:lowercase;font-size:1.05rem}
.section-dark .hlist li{border-color:rgba(240,237,230,.16)}

/* ---------- «для кого» / шляхи ---------- */
.split{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:1.5rem;margin-top:2.5rem}
.path-card{border-radius:20px;padding:2.2rem;display:flex;flex-direction:column;gap:1rem}
.path-card .btn{margin-top:auto;align-self:flex-start}
.path-a{background:var(--paper);border:1px solid rgba(43,6,25,.12)}
.path-b{background:var(--plum);color:var(--paper)}
.path-b h3{color:var(--powder)}
.path-a h3{color:var(--fuchsia-deep)}

/* ---------- кейс ---------- */
.case-card{background:var(--powder);border-radius:20px;padding:2.2rem;margin-top:2.5rem}
.chart{display:grid;grid-template-columns:repeat(4,1fr);gap:1.2rem;align-items:end;height:250px;margin-top:1.8rem}
.bar{display:flex;flex-direction:column;justify-content:flex-end;align-items:center;gap:.6rem;height:100%}
.bar .track{height:var(--track-h,180px);width:100%;display:flex;align-items:flex-end;justify-content:center}
.bar .fill{width:100%;max-width:110px;border-radius:14px 14px 6px 6px;background:var(--fuchsia-deep);transform-origin:bottom}
.js-reveal .bar .fill{transform:scaleY(0);transition:transform .9s cubic-bezier(.2,.7,.2,1)}
.js-reveal .bar:nth-child(2) .fill{transition-delay:.12s}
.js-reveal .bar:nth-child(3) .fill{transition-delay:.24s}
.bar:nth-child(4) .fill{background:var(--fuchsia)}
.js-reveal .bar:nth-child(4) .fill{transition-delay:.36s}
.js-reveal .chart.in .fill{transform:scaleY(1)}
.bar .val{font-family:var(--display);font-weight:600;font-size:1.05rem;color:var(--fuchsia-deep)}
.bar .lbl{font-size:.8rem;opacity:.7}
.disclaimer{background:rgba(43,6,25,.06);border-radius:12px;padding:1rem 1.3rem;font-size:.85rem;font-weight:600;margin-top:1.6rem}
.guarantee{background:var(--plum);color:var(--paper);border-radius:16px;padding:1.4rem 1.6rem;margin-top:1.2rem}
.guarantee b{display:block;font-family:var(--display);font-weight:600;text-transform:lowercase;font-size:1.15rem;color:var(--fuchsia);margin-bottom:.35rem}
.guarantee span{font-size:.92rem;opacity:.9}
.shots-cb{position:absolute;opacity:0;width:1px;height:1px;pointer-events:none}
.shots-toggle{display:none;cursor:pointer;user-select:none}
.shots-toggle .lbl-b{display:none}
.shots-cb:focus-visible + .shots-toggle{outline:3px solid var(--clay);outline-offset:3px}
.shots{display:grid;grid-template-columns:repeat(3,1fr);gap:1.2rem;margin-top:2rem;align-items:start}
.shot{background:var(--paper);border:1px solid rgba(43,6,25,.12);border-radius:16px;padding:.7rem;display:flex;flex-direction:column;gap:.6rem}
.shot.shot-wide{grid-column:1/-1;max-width:520px;width:100%;margin:0 auto}
.shot.shot-wide img{max-width:100%;margin:0}
.shot img{width:100%;height:auto;border-radius:10px;display:block}
.shot span{font-family:var(--display);font-size:.78rem;text-transform:lowercase;color:var(--clay);text-align:center}

/* ---------- як це працює: два сценарії ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:1.2rem;margin-top:2rem}
.step{background:var(--powder);border-radius:20px;padding:1.7rem}
.step .num{font-family:var(--display);font-weight:700;font-size:2.4rem;color:var(--fuchsia-deep);line-height:1}
.step h3{margin-top:.6rem;font-size:1.1rem}
.step p{font-size:.9rem;opacity:.75}
.scenarios{margin-top:2.5rem}
.scenario{border-top:1px solid rgba(43,6,25,.18)}
.scenario:last-child{border-bottom:1px solid rgba(43,6,25,.18)}
.scenario summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:1.5rem;padding:1.3rem 0;font-family:var(--display);font-weight:500;font-size:1.15rem;text-transform:lowercase;color:var(--fuchsia-deep)}
.scenario summary::-webkit-details-marker{display:none}
.scenario summary .ico{flex:none;width:1.6rem;height:1.6rem;border-radius:50%;background:var(--paper);color:var(--fuchsia-deep);display:flex;align-items:center;justify-content:center;font-weight:600;font-family:var(--body);transition:background .2s,color .2s}
.scenario[open] summary .ico{background:var(--fuchsia-deep);color:var(--paper)}
.scenario summary:focus-visible{outline:3px solid var(--clay);outline-offset:3px}
.scenario .steps{margin-top:.4rem;margin-bottom:1.8rem}

/* ---------- порівняння ---------- */
.compare-wrap{overflow-x:auto;margin-top:2.5rem;border-radius:20px;border:1px solid rgba(43,6,25,.12)}
.compare{width:100%;border-collapse:collapse;min-width:600px}
.compare th,.compare td{padding:1.1rem 1.4rem;text-align:left;font-size:.94rem;border-bottom:1px solid rgba(43,6,25,.08)}
.compare thead th{font-family:var(--display);text-transform:lowercase;font-weight:600;font-size:1.05rem;background:var(--paper)}
.compare thead th:nth-child(3){background:var(--fuchsia);color:var(--paper)}
.compare tbody tr:nth-child(odd) td{background:rgba(43,6,25,.03)}
.compare tbody tr:last-child td{border-bottom:none}
.compare tbody td:first-child{font-weight:600;opacity:.85;background:var(--paper)}
.compare tbody td:nth-child(2){opacity:.7;background:var(--paper)}
.compare tbody td:nth-child(3){color:var(--fuchsia-deep);font-weight:600;background:rgba(229,38,134,.06)}

/* ---------- відгуки ---------- */
.reviews{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:1.5rem;margin-top:2.5rem}
.review{border-radius:20px;padding:2rem;display:flex;flex-direction:column;justify-content:space-between;min-height:260px}
.review .quote{font-family:var(--display);font-weight:400;font-style:italic;font-size:1.1rem;line-height:1.4}
.review .author{margin-top:1.4rem;font-size:.82rem;opacity:.8}
.rv-a{background:var(--powder);color:var(--plum)}
.rv-a .quote{color:var(--fuchsia-deep)}
.rv-b{background:var(--paper);color:var(--plum);border:1px solid rgba(43,6,25,.12)}

/* ---------- faq ---------- */
.faq{margin-top:2.5rem;max-width:820px}
.faq details{border-bottom:1px solid rgba(43,6,25,.15)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:1.5rem;padding:1.3rem 0;font-family:var(--display);font-weight:500;font-size:1.1rem;text-transform:lowercase}
.faq summary::-webkit-details-marker{display:none}
.faq summary .ico{flex:none;width:1.6rem;height:1.6rem;border-radius:50%;background:var(--paper);color:var(--fuchsia-deep);display:flex;align-items:center;justify-content:center;font-weight:600;transition:background .2s,color .2s}
.faq details[open] summary .ico{background:var(--fuchsia-deep);color:var(--paper)}
.faq details p{padding:0 2.8rem 1.4rem 0;max-width:62ch;opacity:.85}
.faq summary:focus-visible{outline:3px solid var(--clay);outline-offset:3px}

/* ---------- cta-смуга ---------- */
.cta-strip{background:var(--fuchsia);display:flex;flex-wrap:wrap;gap:1rem 1.6rem;align-items:center;justify-content:space-between;padding:1.8rem 6vw}
.cta-strip p{font-family:var(--display);font-weight:500;text-transform:lowercase;font-size:1.15rem;color:var(--paper);max-width:44ch}
.cta-strip .btn{background:var(--plum);color:var(--paper)}
.cta-strip .btn:hover{background:var(--fuchsia-deep);color:var(--paper)}

/* ---------- попап заявки ---------- */
.modal-overlay{position:fixed;inset:0;background:rgba(43,6,25,.72);display:flex;align-items:center;justify-content:center;padding:5vw;z-index:200;opacity:0;visibility:hidden;transition:opacity .25s ease}
.modal-overlay.open,.modal-overlay:target{opacity:1;visibility:visible}
.modal-overlay.open .modal-card,.modal-overlay:target .modal-card{transform:translateY(0)}
.modal-card{background:var(--paper);color:var(--plum);border-radius:24px;padding:2.4rem;max-width:460px;width:100%;max-height:88vh;overflow-y:auto;position:relative;transform:translateY(16px);transition:transform .25s ease}
.modal-close{position:absolute;top:1rem;right:1rem;width:2.3rem;height:2.3rem;border-radius:50%;border:none;background:var(--powder);color:var(--plum);font-size:1.35rem;line-height:1;cursor:pointer;display:flex;align-items:center;justify-content:center;font-family:var(--body);text-decoration:none}
.modal-close:hover{background:var(--fuchsia-deep);color:var(--paper)}
.modal-close:focus-visible{outline:3px solid var(--clay);outline-offset:2px}
.modal-card h3{color:var(--fuchsia-deep);margin-bottom:.3rem}
.modal-thanks{display:none;text-align:center;padding:1rem 0}
.modal-thanks.show{display:block}
.modal-thanks p{margin-top:.6rem}
.modal-thanks .btn{margin-top:1.2rem}
body.modal-open{overflow:hidden}
.opt-grid{display:flex;flex-wrap:wrap;gap:.7rem;margin-top:1.2rem}
.opt-grid label{position:relative;display:inline-flex}
.opt-grid input{position:absolute;inset:0;opacity:0;width:100%;height:100%;margin:0;cursor:pointer}
.opt-grid span{display:inline-flex;border-radius:16px;padding:.9em 1.5em;font-family:var(--display);font-weight:500;text-transform:lowercase;box-shadow:inset 0 0 0 1.5px var(--clay);color:var(--clay);cursor:pointer;transition:background .2s,color .2s}
.opt-grid input:checked + span{background:var(--fuchsia-deep);color:var(--paper);box-shadow:none}
.opt-grid input:focus-visible + span{outline:3px solid var(--clay);outline-offset:3px}
.field{margin-top:1.1rem}
fieldset.field{border:none;padding:0;margin-top:1.1rem;min-width:0}
.field legend{width:100%;padding:0}
.field label,.field legend{display:block;font-family:var(--display);text-transform:lowercase;font-weight:500;margin-bottom:.4rem;font-size:.95rem}
.field input{width:100%;border:2px solid rgba(43,6,25,.18);border-radius:12px;padding:.8em 1.1em;font-family:var(--body);font-size:1rem;background:var(--paper);transition:border-color .2s;color:var(--plum)}
.field input:focus{outline:none;border-color:var(--fuchsia-deep)}
.check-row{display:flex;align-items:flex-start;gap:.6em;margin-top:1.1rem;font-size:.9rem}
.check-row input{margin-top:.15em;flex:none;width:1.35rem;height:1.35rem;accent-color:var(--fuchsia-deep);cursor:pointer}
.check-row label{cursor:pointer}
.form-micro{font-size:.82rem;font-weight:600;opacity:.65;margin-top:1rem}

/* ---------- футер ---------- */
footer{background:var(--powder);color:var(--plum);padding:3.5rem 6vw;text-align:center}
footer .big{font-family:var(--display);font-size:clamp(2rem,6vw,3.5rem);font-weight:600;color:var(--fuchsia-deep);text-transform:lowercase}
footer p{max-width:68ch;margin:1rem auto 0;font-size:.9rem;opacity:.8}
footer .small{font-family:var(--body);font-weight:600;font-size:.78rem;letter-spacing:.06em;opacity:.6;margin-top:1.2rem}
footer .links{margin-top:1.4rem;display:flex;gap:1.5rem;justify-content:center;flex-wrap:wrap}
footer .links a{color:var(--fuchsia-deep);text-decoration:none;font-family:var(--display);text-transform:lowercase;font-size:.9rem}

/* ---------- появи при скролі (прогресивне покращення) ---------- */
/* без JS або якщо спостерігач не спрацював — контент видимий завжди */
.js-reveal .reveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}
.js-reveal .reveal.in{opacity:1;transform:none}

@media(max-width:900px){
  .steps{grid-template-columns:repeat(2,1fr)}
  .shots{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:640px){
  section{padding:3rem 5vw}
  .hero{min-height:auto;padding:0 5vw 2.4rem}
  .hero h1{font-size:clamp(2rem,10vw,3rem)}
  .hero p.lead{font-size:1rem}
  .hero .cta-row{margin-top:1.6rem}
  .chart{height:210px;gap:.4rem;--track-h:150px}
  .bar .val{font-size:.82rem}
  .bar .lbl{font-size:.68rem}
  .modal-card{padding:1.4rem;max-height:92vh}
  .cta-strip{flex-direction:column;align-items:flex-start;text-align:left}
  .steps{grid-template-columns:1fr;gap:.9rem}
  .shots{grid-template-columns:1fr}
  .shot.shot-wide{max-width:100%}
  .shots-toggle{display:inline-flex;margin-top:1.6rem}
  .shots{display:none}
  .shots-cb:checked ~ .shots{display:grid}
  .shots-cb:checked + .shots-toggle .lbl-a{display:none}
  .shots-cb:checked + .shots-toggle .lbl-b{display:inline}
  .mob-line{display:block;margin-top:.75em}
  .announce{padding:2rem 5vw}
  .announce p{font-size:clamp(1.1rem,4.5vw,1.4rem)}
  .topbar{padding:.65rem 5vw;gap:.5rem}
  .topbar .logo{font-size:1.2rem}
  .topbar-actions{gap:.4rem}
  .topbar .btn{font-size:.78rem;padding:.55em 1em}
  /* compare: keep all columns visible, scaled to fit the screen */
  .compare-wrap{overflow-x:visible}
  .compare{min-width:0;table-layout:fixed}
  .compare th,.compare td{padding:.65rem .4rem;font-size:.78rem;word-break:break-word;hyphens:auto}
  .compare thead th{font-size:.82rem}
  .compare thead th:first-child,.compare tbody td:first-child{width:32%}
}
@media(prefers-reduced-motion:reduce){
  *{transition:none!important;animation:none!important}
  .js-reveal .reveal,.reveal{opacity:1!important;transform:none!important}
  .chart .fill{transform:scaleY(1)}
}